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    <description>Performance-Marketing, IT- und Automatisierungs-Infrastruktur — für Hausverwaltungen, AgTech, SaaS und KMU. Berlin.</description>
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    <lastBuildDate>Thu, 18 Jun 2026 12:00:00 GMT</lastBuildDate>
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      <title>Consent Mode from June 2026: why ad_storage now decides everything</title>
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      <pubDate>Thu, 18 Jun 2026 12:00:00 GMT</pubDate>
      <description>Since 15 June 2026, ad_storage alone controls whether advertising data reaches Google Ads — Google Signals no longer overrides it. How to audit banner, GTM and remarketing in a week.</description>
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      <title>EU AI Act 2026: what property managers must know about AI pre-sorting</title>
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      <pubDate>Fri, 05 Jun 2026 12:00:00 GMT</pubDate>
      <description>Not every AI tool in management is high-risk — but pre-sorting tenant inquiries and automated decisions need documentation, oversight and clear approval. The 2026/27 roadmap.</description>
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      <title>Immoware + casavi 2026: ERP and portal without double entry</title>
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      <pubDate>Fri, 22 May 2026 12:00:00 GMT</pubDate>
      <description>Bidirectional interfaces, AI tickets and migration from legacy systems in under two weeks — how I wire Immoware, casavi and DATEV in practice.</description>
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      <title>AI in property management 2026: pre-sort inquiries — approval stays with you</title>
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      <pubDate>Tue, 12 May 2026 12:00:00 GMT</pubDate>
      <description>An AI case assistant pre-sorts the inbox and prepares cases — GDPR-compliant, with final approval firmly in your hands. Here&apos;s how to approach it.</description>
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      <title>Performance Max 2026: A/B tests for assets — how I use them</title>
      <link>https://www.huismannmarketingsolutions.com/en/blog/performance-max-asset-experimente-2026/</link>
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      <pubDate>Fri, 08 May 2026 12:00:00 GMT</pubDate>
      <description>Google rolled out structured asset experiments in PMax. Less guesswork on creatives, clearer decisions for lead campaigns in real estate and B2B.</description>
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      <title>Tracking without the cookie chaos: server-side GA4 &amp; Consent Mode for real-estate providers</title>
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      <pubDate>Tue, 28 Apr 2026 12:00:00 GMT</pubDate>
      <description>Cookie banners and ad blockers tear holes in your numbers. With Consent Mode v2 and server-side GA4 you measure reliably again — and in a GDPR-compliant way.</description>
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      <title>Microsoft 365 &amp; Copilot 2026: AI in administration — without data chaos</title>
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      <pubDate>Wed, 22 Apr 2026 12:00:00 GMT</pubDate>
      <description>Copilot in Teams and Outlook only saves time with governance: Entra ID, DLP, SharePoint structure and clear rules on what AI may see.</description>
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      <title>Setting up Microsoft 365 securely: MFA, SharePoint structure &amp; backup for small teams</title>
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      <pubDate>Thu, 09 Apr 2026 12:00:00 GMT</pubDate>
      <description>A default setup isn&apos;t automatically secure. Here&apos;s how small teams get Microsoft 365 right — MFA, a clear SharePoint structure, and a backup that holds up when it matters.</description>
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