Lars Huismann

Data over gut feeling. Technology that delivers.

I'm Lars Huismann — Performance Marketing Consultant and founder of Huismann Marketing Solutions in Berlin. For 15+ years I've worked at the intersection of marketing and IT — from systems integration and networks through performance roles at Image-Line Software, FinCompare, MoBerries and Brandpunkt to today with fixed pricing and a dedicated project team behind HMS.

At Huismann Marketing Solutions you get what's on the services page — not as buzzwords but as deliverables: performance & paid ads (Google, Meta, LinkedIn) optimized for inquiries and revenue, not clicks. Web & analytics with GA4, GTM, Consent Mode and BigQuery so you see per channel what a lead costs and what it returns. Strategy & consulting for funnel, budget and creatives — decisions on ROAS, CPA and CLV, not opinions in a meeting.

Plus IT & automation from the same project team: Microsoft 365 and SharePoint structured properly, network and security without downtime in daily work, migrations without Monday surprises. For property managers — alongside AgTech, SaaS and SME projects — we set up casavi, Impower and Neovaro, connect interfaces to Immoware, email and accounting and add GDPR-compliant pre-sorting of cases — with final sign-off on your side. Clear numbers, no agency markup.

Performance, tracking & reporting — measurable
IT, M365 & migration — stable
Property management: casavi, Impower, Neovaro & automation

Career

Experience

Each role below maps to what HMS delivers today — from paid media and analytics to IT infrastructure.

HMS
Performance Marketing Consultant
Huismann Marketing Solutions · Selbstständig
Mai 2023 – heute
Berlin · Remote
Tracking frameworks (GTM, GA4, Consent Mode), paid search on Google & Bing plus display, programmatic and video — optimized for qualified inquiries, ROAS and CPA. Multichannel attribution and reporting so budget goes where it drives revenue.
IL
Performance Marketing Manager
Image-Line Software · Vollzeit
Mai 2020 – Mai 2023
Berlin · Remote
Channel planning, budget control and daily optimization against ROAS, CPA, CLV and CAC — backed by Google Analytics, BigQuery and BI dashboards. GA-independent tracking, GTM (custom tags/triggers), A/B tests and incremental measurement for decisions you can trust.
FC
Performance Marketing Manager
FinCompare - Smarter SME Financing · Vollzeit
Feb. 2019 – Mai 2020
Berlin und Umgebung, Deutschland
Scaled Google/Bing campaigns for lead generation, ongoing keyword optimization and A/B tests. Built display & programmatic (LinkedIn, Xing, Outbrain et al.), partner onboarding and BI-backed multichannel analysis including on-site funnel optimization.
MB
Performance Marketing Manager
MoBerries GmbH
Aug. 2018 – Jan. 2019
Metropolregion Berlin/Brandenburg
Operational and strategic ownership of SEA, SEM and SEO (B2C/B2B): GTM tracking, cross-device retargeting, social (Facebook, LinkedIn) and email campaigns. Budget ownership focused on leads, conversion and ROAS — including content and on/off-page SEO.
BP
Performance Marketing Manager
Brandpunkt
Juni 2017 – Dez. 2017
Metropolregion Berlin/Brandenburg
Campaigns for acquisition, activation and reactivation across SEA, SEO, social and email. Funnel tests (targeting, creatives, landing pages), GA reporting and editorial planning — data-backed recommendations, not guesswork.
MdB
Growth Manager
Mach dich Bunt GmbH
Sept. 2013 – Jan. 2015
Fürstenau
SEA/SEM, SEO, affiliate and social from concept to execution. PR, community relations and e-commerce processes — a broad online marketing foundation that later performance roles built on.
BT
Fachinformatiker für Systemintegration
Deutscher Bundestag
2007 – 2011
Berlin
Ran complex IT systems and networks, security, server integration and upgrades/migrations without disrupting operations. That technical base now underpins HMS Microsoft 365, network and migration work — stable, documented, no data chaos.

Education

Academic background

Mediadesign Hochschule für Design und Informatik

Master of Arts (M.A.), Media and Communications Management

2015–2017

Mediadesign Hochschule für Design und Informatik

Bachelor of Arts (B.A.), Communications Management

2012–2015

Start a project

Tell me briefly about your project — you will receive an honest assessment and a clear next step. Response within 24 hours.

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