Privacy Policy

The controller for data processing on this website is:

Lars Huismann, Huismann Marketing Solutions, Nalepastraße 216, 12459 Berlin, Germany. Email: info@huismannmarketingsolutions.com.

This website is hosted by Cloudflare (Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA). When you open the pages, the host automatically collects server log files transmitted by your browser — in particular your IP address, date and time of access, file requested, referrer URL and browser identifier.

This data is technically required to deliver and secure the website. The legal basis is our legitimate interest in secure, stable operation (Art. 6 (1) (f) GDPR). Log data is typically deleted automatically after a short period; exact retention depends on Cloudflare settings.

Processing by Cloudflare is governed by a data processing agreement under Art. 28 GDPR based on the Cloudflare Data Processing Addendum (DPA). Transfers to the USA rely on the EU-US Data Privacy Framework (adequacy decision) and/or Standard Contractual Clauses.

If you use the contact form, I process the details you provide (name, email address and message) in order to handle and answer your inquiry. Providing this data is voluntary; without it, however, your inquiry cannot be answered.

The legal basis is Art. 6 (1) (b) GDPR (pre-contractual measures) or Art. 6 (1) (f) GDPR (legitimate interest in answering your inquiry).

Technical transmission via a Google Apps Script in our Google Workspace; inquiries are delivered by email and additionally stored in an access-restricted spreadsheet within our Google Workspace account. Data is processed by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) under the Google Workspace data processing terms. Transfers to Google LLC (USA) may occur; Google relies on Standard Contractual Clauses and the EU-US Data Privacy Framework.

Your details are not used for advertising and are deleted no later than 24 months after your inquiry is handled unless statutory retention obligations (e.g. tax records) apply.

This website uses only locally hosted fonts. No fonts are loaded from external services such as Google Fonts, so no connection to third-party font servers is established on page load.

Essential technologies: We do not set tracking cookies without your consent. Strictly necessary processing (hosting logs, TLS, form submission) does not require consent.

Device storage: We store your cookie decision in the browser (localStorage key: cookie-consent-v1); this storage is required to implement your choice (§ 25 (2) no. 2 TDDDG). If you actively pick a display option (light/dark theme, reduced motion), we also store that choice locally (keys: te-theme, te-motion-preference) — as part of the function you explicitly requested, likewise exempt from consent under § 25 (2) no. 2 TDDDG. Nothing is stored without an active choice. This data stays on your device until you delete it in the browser.

Analytics & marketing: We use Google Analytics 4 (GA4). The script (gtag.js) from googletagmanager.com loads only after your explicit consent to the “Analytics” category. We use Google Consent Mode v2 (analytics_storage, ad_storage, ad_user_data, ad_personalization). Without consent, no analytics or marketing cookies are set and no usage profiles are created.

Cookie/storage overview: (1) cookie-consent-v1 — purpose: store your consent — duration: until withdrawal/deletion — provider: Huismann Marketing Solutions (localStorage). (2) te-theme / te-motion-preference — purpose: display preferences — duration: until deleted in the browser — category: strictly necessary (stored only on active choice) — provider: Huismann Marketing Solutions (localStorage). (3) GA4 cookies (_ga, _ga_G-KX438D7M2W, etc.) — purpose: web analytics — duration: up to 24 months (Google default) — category: Analytics — provider: Google Ireland Limited / Google LLC — only after consent.

You can withdraw or change your consent at any time via “Cookie settings” in the footer. When you withdraw analytics consent, the GA4 cookies (_ga, _ga_*) are removed from your browser in addition to updating the stored consent data, and no further analytics data is transmitted.

We use Google Analytics 4 by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) and Google LLC (USA) for statistical analysis of website usage. Measurement ID: G-KX438D7M2W. Data processed includes page views, approximate origin, device/browser type and interactions — typically pseudonymized; IP addresses are anonymized (anonymize_ip).

The legal basis is your consent (Art. 6 (1) (a) GDPR, § 25 (1) TDDDG). Processing starts only after you consent to the “Analytics” category in the cookie banner. Consent Mode v2 ensures no analytics or advertising signals are sent to Google without consent.

Google may process data in the USA. Transfers rely on Standard Contractual Clauses and the EU-US Data Privacy Framework. Processing agreement: Google Ads Data Processing Terms (Google measurement services). Further information: https://policies.google.com/privacy. You can opt out at any time via cookie settings or by deleting cookies in your browser.

The website is delivered exclusively over an encrypted TLS connection (HTTPS) to protect transmitted data against unauthorized access.

We process personal data only as long as necessary for the respective purpose or as required by law. Contact inquiries: up to 24 months after handling. Server logs: short-term per Cloudflare configuration. Cookie/consent data: until withdrawal or deletion in the browser. GA4 data: per Google default settings (event and user data typically up to 14 months, cookies up to 24 months).

Recipients of personal data may include: Cloudflare, Inc. (hosting/CDN), Google Ireland Limited / Google LLC (contact form via Google Apps Script; Google Analytics 4), and IT service providers acting solely as processors.

We do not share data with third parties for advertising purposes. Transfers to third countries (especially the USA) occur only where necessary for the services listed and appropriate safeguards (Standard Contractual Clauses, adequacy decision) are in place.

No automated decision-making, including profiling, within the meaning of Art. 22 GDPR takes place.

You have the right to access (Art. 15 GDPR), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20), and to object to processing based on legitimate interests (Art. 21 GDPR).

Where processing is based on consent, you may withdraw it at any time with future effect (Art. 7 (3) GDPR) without affecting the lawfulness of processing before withdrawal.

To exercise your rights, email info@huismannmarketingsolutions.com.

You have the right to lodge a complaint with a supervisory authority. The authority responsible for us is the Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstraße 219, 10969 Berlin, https://www.datenschutz-berlin.de.

Last updated: 18 July 2026. We update this notice when legal requirements, services used or processing purposes change.