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Performance marketing

Enquiries you can prove per channel — not just clicks.

We build paid media, landing pages and tracking so you see what a lead costs and what it returns — even when cookies are missing, Consent Mode tightened in June 2026 and your team has no capacity for Excel reports. Modern attribution instead of gut feel.

Discuss marketing setup
Laptop showing a marketing dashboard and KPIs on a desk

Why many marketing budgets quietly fail in 2026

Most companies don't notice their data layer breaking — until remarketing audiences shrink or Google Ads suddenly reports “fewer conversions”.

Consent Mode June 2026: ad_storage decides

Since 15 June 2026, ad_storage alone controls whether ad data reaches Google Ads — Google Signals no longer overrides denied ad_storage. Without proper Consent Mode v2 (all four parameters), remarketing, Enhanced Conversions and reliable channel numbers are missing.

Cookieless gaps & modelled data

When users decline, you often only get modelling — and it diverges sharply from reality. Without server-side tracking, GA4/BigQuery and clean offline imports, campaigns optimise on half-truths.

Skills shortage in marketing

Reporting, tagging and creative tests eat time that should go to strategy. Teams want decisions — not hunting for one number across five dashboards every Monday.

Budget without channel transparency

Google, Meta, LinkedIn and Bing run in parallel — but without shared attribution you can't see which channel drives qualified enquiries and which only drives traffic.

Modern attribution

Attribution that thinks ahead — with human control.

Our approach: technology delivers reliable signals per channel. Your team keeps sign-off on budget, messaging and scale. No black-box algorithm shifting spend without review.

Team in a marketing strategy meeting at a conference table

Consent & measurement (2026-ready)

CMP, GTM and GA4 configured so ad_storage, analytics_storage, ad_user_data and ad_personalization fire correctly — before tags load and before ads optimise.

  • Consent Mode v2 with region-specific defaults (EEA/UK/CH)
  • Tag Assistant / GTM preview as acceptance before go-live
  • Separation: analytics vs. ad signals under current Google rules

Server-side & first-party data

Less browser dependency: events sent server-side to GA4, Meta CAPI and Ads APIs — where privacy- and consent-compliant.

  • Server-side GTM or dedicated conversion endpoints
  • Enhanced Conversions / hashed matching only with consent
  • BigQuery export for cross-channel analysis

Channel reporting instead of dashboard chaos

One reporting set marketing and leadership understand: CPA, ROAS, qualified enquiries — per channel and campaign.

  • Looker Studio or BigQuery dashboards
  • Weekly scale/hold/cut logic (Litfarms practice)
  • Offline imports for CRM leads and phone conversions

Paid media with a clear funnel

Campaigns aimed at enquiries and revenue — not clicks. Creatives and landing pages are tested; results feed back into tracking.

  • Google Ads, Meta, LinkedIn, Microsoft Bing
  • Landing pages with clear conversion structure
  • Ongoing creative and audience tests

What's included

Bookable in modules — typically as a package of strategy, implementation and reporting.

  • Performance & paid ads

    Search, social and display — structured by funnel stage with clear KPIs (CPA, ROAS, qualified enquiries).

  • Web & landing pages

    Fast, conversion-oriented pages — aligned with campaigns and tracking, not detached from them.

  • Analytics & tagging

    GA4, GTM, Consent Mode, optional BigQuery — including documentation for your team and audit readiness.

  • Strategy & budget control

    Quarterly priorities, budget shifts based on real numbers — not opinions in meetings.

How we work

  1. 01

    Audit & measurement concept

    As-is analysis: tags, consent, channels, CRM integration — a clear picture of where data is lost.

  2. 02

    Build the foundation

    Tracking, banner, server-side paths and baseline reporting — measure first, then scale.

  3. 03

    Campaigns & creatives

    Paid media live, landing pages connected, weekly optimisation with transparent numbers.

  4. 04

    Scale with control

    Increase budget where CPA works — with sign-off by your team and documented decisions.

Common questions

Do we need to rebuild everything because of Consent Mode June 2026?

Not always — but almost everywhere at least ad_user_data/ad_personalization or region-specific defaults are missing. We check this in an audit and prioritise fixes by impact on ads and remarketing.

How is this different from a classic agency?

We connect paid media with IT and tracking from the same project team — no separate vendors for tags, banners and campaigns. Fixed prices, one contact per project.

Do you only work for property managers?

No. Property management is a focus — we also support AgTech (Litfarms), SaaS (Poolpilot) and real estate (close2home) with the same attribution approach.

How quickly will we see results?

Tracking foundation and first reliable reports often within 2–4 weeks. Paid media optimisation typically needs 1–2 cycles for stable CPA trends — depending on budget and funnel.

Clarity before the next budget month

Briefly describe your channels and goals — we'll tell you honestly whether attribution, consent or campaign setup should come first.

Free initial consultation